About 12 O'clock Group Creative Concept
I have always respected the craftsman spirit of "persisting in doing one thing all my life" to do one thing to the extreme and make it irreplaceable.
Quote by : Ms. Chen Shanni Award Presentation Introduction (Golden Melody 32 - Single Producer-Album Producer )
But that's a bit misleading to describe what an event marketer does!
Event marketers have to hold a lot of meetings, and they have to balance the expectations of customers and every partner around them, including designers and creatives. Day after day, in private time, I think about the expectations and overcome all kinds of thorns in reality.
It is necessary to define clearly the positioning of various styles, let different designs or creative techniques collide with new imaginations and add that last-minute surprise to produce a gorgeous marketing campaign.
When everyone is lost, remind them not to waste the energy we need to keep doing the magic when others don't believe they can do it well and doubt themselves.
We determine which form of expression can highlight the best side of all the colors and materials, find out the details that may cause problems or face tight deadline, make perfect adjustments in time, or save budget for different types of customers. We keep the spirit and encourage all teammates "We can do it!" before they are exhausted and about to collapse!
Finally, you will find "Learn to do all the things you don't like, so that you can enjoy everything you can do."
This is the job of an event marketer , trying to integrate everything between idea and reality, client, vendor, and use the "artist spirit" to achieve the ultimate and irreplaceable!
We are event marketers with high professionalism, strong resilience, endless vitality, and being a top event marketer is stronger than you imagined. We can hide behind the scenes without applauses.
However, we exist.